Know how to use Google reviews for getting more and more leads
In today’s highly competitive business environment, the importance of setting up Google Business Page cannot be ignored. Google business page provides small businesses an opportunity to reach a huge crowd who might be interested in their services or products.
According to Google, nearly 50 percent of all the mobile consumers who search for a local business in a day visit it as well. Not only this, 18 percent of them end up making a purchase.
Google My Business also makes it possible for your customers to spread the word about you and your products or services. Based on what your customers are saying about you, most potential customers will decide whether to buy from you or not.
According to a 2014 study, around 88 percent of consumers trust online reviews as much as personal recommendations.
Today in this blog, I’ll discuss how to use Google reviews in order to get more and more leads.
A little about Google reviews
When it comes to Google reviews, there are two main factors to take into consideration.
The first one is ‘Star Rating’& the second one is the ‘Number of Reviews’.
The ‘Star Rating’ is how highly your customers rate your business. The highest rating is “5 Stars” as well as the lowest rating is “1 Star”. The higher your average rating, the higher you will appear in the Google search results.
The ‘Number of reviews’, on the other hand, is undoubtedly more important than the ‘Star Rating’. While the star rating builds trust, gives you credibility as well as improve your search engine rankings, the ‘number of reviews’ allows your rating to show up on user searches. At least 5 reviews are needed for your “Star Rating” to show up in Google search.
Many business owners ask their friends and employees to add ‘5 Star’ rating reviews for their business. While this can take you higher in Google searches than your competitors, it can also land you in trouble with Google. It is always better to get genuine reviews. Genuine & honest reviews are far more rewarding than the fake ones and also you will not have the risk of getting your account shut down.
How can you get genuine reviews?
For getting genuine reviews, you need to ask your customers to write a few lines on Google about your business and your services/products and how they got benefited by your services or products. This can really make you stand out from your customers.
Giving reply to your customers’ reviews is also very important.This will show your customers as well as other web users (potential customers) that you really care about your customers’ reviews.
Also make sure that your business information is verified by Google as only verified Local Google Plus Pages can give reply to customer reviews.
How to respond to bad reviews tactfully
- Try not to get too personal. Keep it as professional as possible.
- Don’t forget that your comments will be read by plenty of people. Hence, think twice before commenting. Try to be a compassionate leader.
- Don’t write essay. Try to keep your response as short and sweet as possible.
- Even if the review is bad and insulting, don’t forget to thank your reviewer.
- Don’t do the hard sell in order to win them back in the review for all to see.
In a nutshell
Google reviews are getting more and more powerful day by day. Genuine and honest Google reviews can get your business more and more leads. Hence, try your best to get more and more reviews. Encourage your customers to spread word about your business. Your customers’ reviews can help your business stand out on Google.
